What does an order actually make after RTO?
Most Indian D2C founders run ads without knowing their break-even RTO. Drop in your unit economics and see, live, the profit per delivered order, the loss per RTO, blended margin, and the exact RTO % above which you bleed on every shipment. GST-aware. No signup.
Your unit economics
All values update live as you adjust.
Delivered economics
per delivered orderProfit per delivered order
₹179.25
35.3% margin on ex-GST revenue
RTO economics
per RTO orderLoss per RTO order
−₹225
Shipping both ways, packaging, ad spend all sunk.
Blended result at 30% RTO
Break-even RTO %
44.3%
If your RTO goes above 44.3%, you start losing money on every shipment.
True net per delivered
₹82.83
What you actually take home per successful delivery after RTO losses are loaded back onto the deliveries.
makemeconvert.com/rto-calculator
RTO is just one of the ways your store leaks money.
The bigger leaks are usually on your store pages: weak product pages, no pincode check, trust gaps, slow mobile, checkout friction. Run a free store audit to see all of them.
2 minutes. No signup.
Want to actually bring your RTO down? Read our playbook: How to reduce RTO on your Shopify store in India (below 12 percent).
The leaks that quietly push RTO up: no pincode delivery check, COD hidden on the product page, and a surprise fee at checkout. See them all in the Leak Library.
Related reading: COD conversion optimization and why every Indian store needs a pincode check.
Also useful: the break-even ROAS calculator. Or score your store free to find every leak at once.