The conversion leaks quietly costing Indian D2C stores sales
These are the 12 leaks we look for when we audit an Indian D2C store. Each one is a specific reason paid traffic lands, browses, and leaves without buying. We diagnose the ones open on your store for free. Pick a leak to see exactly how it costs you sales and how an Indian buyer reads it.
Speed & Mobile
Speed & Mobile
Largest Contentful Paint above 4 seconds
Your main content takes more than four seconds to appear on mobile, and most of your paid traffic is gone before it does.
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Speed & Mobile
Autoplaying hero video on mobile
A heavy auto-playing background video sits in your hero, eating mobile data and delaying the moment a buyer can read what you sell.
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First Impression
First Impression
Inflated MRP and discounts so high they kill trust
A struck-through MRP and a permanent 70-plus percent off badge read as fake to Indian buyers who have seen the trick a thousand times.
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First Impression
Popup blocks the hero on load
A discount or newsletter popup covers the screen the instant the page loads, hiding what you sell before the buyer has seen anything.
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First Impression
Developer placeholder text visible to buyers
Leftover lorem ipsum, sample product names, or theme demo content is still live, telling buyers the store was never finished.
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Reviews & Social Proof
AOV Levers
Checkout & Payment
Checkout & Payment
No pincode delivery check
Your product page never asks for a pincode, so the buyer cannot tell if you even deliver to them before they commit.
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Checkout & Payment
COD not shown on the product page
Cash on delivery may be available, but the buyer cannot see it until checkout, so they assume it is prepaid-only and leave.
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Checkout & Payment
Multi-step checkout on mobile
Your mobile checkout spreads across several screens and a long address form, adding friction exactly where Indian buyers drop off most.
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Checkout & Payment
Surprise platform or convenience fee at checkout
A platform fee, COD fee, or convenience charge appears only at the final step, blindsiding a buyer who thought they knew the price.
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Checkout & Payment
No abandoned-cart recovery in place
Buyers who reach the cart and leave are never followed up, so the most recoverable sales you have simply evaporate.
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Go deeper
The Leak Library names the problems. The blog shows the fixes: start with traffic but no sales, checkout optimization for Indian buyers, and the product-page checklist. To put rupees on a leak, use the RTO Profitability Calculator or the break-even ROAS calculator.