The best Shopify CRO audit tools & alternatives for Indian D2C
There are good tools and agencies for improving your store's conversion rate. Most are global; a few are India-built. Here is an honest, operator's look at the main options — what each one actually does, who it fits, and where we (MakeMeConvert) fit.
Disclosure: MakeMeConvert is our own product. We build a free conversion-rate-optimization audit for Indian D2C Shopify and WooCommerce stores — paste your URL, get a score out of 100 and your five biggest leaks in about two minutes, no signup. We are operated by Tiny Infinity (New Delhi). We have tried hard to describe every competitor below fairly and only state things we can verify on their public sites. Where we couldn't verify a fact, we say so rather than guess.
These products are not all the same thing. Some are audit tools (diagnose what's wrong), some are agencies (do the work for you), and one — GoKwik — is checkout/COD infrastructure you install. The table below compares them at a category level; each name links to a deeper, honest one-to-one comparison.
| MakeMeConvert | AuditYourStore | EcomHint | ConversionWise | Allsteps | GoKwik | Shopify CRO agencies | |
|---|---|---|---|---|---|---|---|
| Type | Free audit + rebuild | AI audit tool | AI audit tool | CRO-design agency | Shopify audit app | Checkout/COD/RTO infra | Agencies (category) |
| Free instant audit | Yes | Yes | Yes (preview) | No | Trial | No | Varies |
| India-specific (COD/UPI/RTO) | Yes | No | No | No | No | Yes | Varies |
| No install needed | Yes | Yes | Yes | n/a | No | No | n/a |
| Done-for-you fixes | Yes | No | No | Yes | Pro tier | Yes (infra) | Yes |
Category-level summary, accurate to the best of our research as of June 2026. Products change — always verify current details on each company's own site (linked below). "Varies" means the answer depends on the specific provider.
The options, one by one
AuditYourStore
AI ecommerce CRO audit toolA free-to-start AI audit tool that runs hundreds of CRO checks across Shopify, WooCommerce and BigCommerce stores. Broad, platform-agnostic and global rather than India-specific.
EcomHint
AI CRO audit toolAn AI-powered CRO audit for Shopify, WooCommerce and Shoptet that scans the shopping journey and returns step-by-step fixes. Generic / global, not India-specific.
ConversionWise
CRO design / landing-page agencyAn established UK-based conversion-design and CRO agency (landing pages, ongoing A/B testing, Shopify dev) with a large DTC client portfolio. A done-for-you service, not a free audit tool.
Allsteps
Shopify CRO/SEO/AEO audit appA Shopify app that runs a combined CRO, SEO and AEO (AI-visibility) audit and turns it into a prioritised task list inside your Shopify admin. Global, with a built-in task manager.
GoKwik
Checkout / COD / RTO conversion infrastructureAn India-focused, full-stack D2C growth platform: one-click checkout, COD verification, RTO reduction, returns and engagement. Conversion infrastructure you install, not a store-audit tool.
Shopify CRO agencies
Done-for-you CRO agencies (category)The broad category of done-for-you Shopify CRO agencies — heatmaps, A/B testing, page redesigns, retainers. A look at when to hire one versus starting with a free audit.
Where MakeMeConvert fits
We are the free, India-tuned first step. Before you pay an agency a retainer, install a checkout app, or commit to a $29–$299/month tool, it costs you nothing to run our audit and see what is actually leaking. If your biggest problem is the product page or trust, you may not need a checkout product at all. If it is checkout and COD, you'll know to look at something like GoKwik.
And unlike a generic global tool, our checks are weighted for the things that decide Indian D2C profitability: COD trust, UPI, pincode serviceability, RTO, festive timing and rupee pricing psychology. If you want the fixes done, we also offer a paid detailed report and a done-for-you store rebuild.
Curious exactly what we check? Every issue is catalogued in the Leak Library, and you can size the cost with our RTO and break-even ROAS calculators.
Don't guess which tool you need. See your leaks first.
Paste your store link and get your score and five biggest conversion leaks in about two minutes. Free, no signup, built for Indian D2C.
2 minutes. No signup.